Hey YTB Directors!
Starting today, a 14-day waiting period has
launched in the state of California! And, we’ve been
hard at work putting together an email campaign just
for the occasion. When it comes time for a
California prospect to purchase, they’ll be
‘chomping at the bit’ to purchase from you!
This incredible new campaign really does two
things. First, it separates the curious from the
serious. When you tell someone that they "can’t buy
something," it only makes them want it more. Right
away, that’s what we’re telling them. Secondly,
those who purchase are more informed about what
they’re actually buying. They will know without a
doubt the value of what they have, which in turn
will keep them interested in working the business.
In the campaign, we’ll be communicating with them
a daily message that is short and to the point. In
the first half of the campaign, we’ll prime them to
buy with a discussion of the current economy, the
benefits of owning a home-based business, what the
experts are saying and the features to look for when
starting one for themselves.
The last half of the campaign will focus on our
product, the Internet Travel Center, and why it’s
the right purchase for them. We’ll also showcase YTB
as a company, why we’re reputable, that we’re
publicly traded and have sound leadership. We’ll
also discuss the trend we spotted in 2001, and what
trend we see next. Not to mention, we’ll be showing
the value of the product by featuring programs such
as shopYTB, Great Escapes and many others.
Here’s how it works:
1. A prospect from California will
not be able to purchase an Internet Travel Center
until after the 14-day email campaign is complete.
2. YTB will initiate this campaign
once a prospect from California has clicked on "Buy
Now" and filled out a small amount of registration
information. (Payment information will not be
collected)
3. After the 14-day campaign is
complete, YTB will notify the PowerTeam Leader that
the prospect is now eligible to purchase a site.
Get excited! Let’s go make some sales!
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